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EXCLUSIVE: Laser Hire Tomkins From Crest, Major Expansion Announced

Laser Corporation who are looking to double the size of their business has confirmed that they have finally hired Michael Tomkins the former Sales Manager at, The Crest Company a move that could result in Tomkins facing legal action over none compete clauses.

Last week Laser Corporation CEO Chris Lau denied that he had hired Tomkins who has been tasked with growing Laser’s operation with an expansion into four new categories, Pet Tech, Fitness, SmartHouse tech and Precision Gaming gear.

Picture Shows Michael Tomkins

According to sources at The Crest Company the Brisbane based distributor is now considering their options after Tomkins finished his ‘gardening leave’ on Friday.

“Up until Friday Michael was on Gardening leave, he has now started with Laser Corporation” said Lau who has taken on nine new staff in recent months to facilitate the growth.

When asked about the threat of legal action by The Crest Company Lau said “We have no beef with The Crest Company. Their issue is with Tomkins not Laser”.

Lau said that his Company is currently developing several brands “unique” to select retailers.

Currently Harvey Norman is selling their Smart Home Connect range of IP enabled SmartHouse products.

The Company will also release a ‘Tech For Pets Range’ which Lau said will be sold at Pet Stores.

An attempt by JB Hi Fi to sell Pet Tech failed “Because consumers don’t buy products for their pets at the likes of JB Hi Fi” said Lau.

Laser is also set to take on the likes of Logitech in the gaming market and Fitbit in the fitness and health care market.

Recently Laser Corporation has had a lot of success at Big W and Target with Laser Product replacing product sourced from archrival Ayonz.

Among the Laser products being sold at discount retailers are Blu Ray players which Lau said are still in big demand, as well as Android connect box for entertainment along with headphones and other media players.

ChannelNews understands that Tomkins has been tasked with expanding Laser Products at JB Hi Fi and The Good Guys.

Laser is also expanding their overseas operations as well as moving into products for camping and outdoor including the launch of a rechargeable outdoor power range of portable 240Volt power products that can be solar charged and topped up when outdoors.

Lau said that because of the complex Australian market compliance issues for these products. Laser is working with factories that deliver compliant products for the USA and European markets.

According to The Crest Company the distributor is now considering their options.

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