Home > Automation > EXCLUSIVE: Is Samsung Set To Reveal A Prototype Car At CES 2018?

EXCLUSIVE: Is Samsung Set To Reveal A Prototype Car At CES 2018?

Is Samsung secretly building an electric car, according to sources the answer is yes and there is every possibility the vehicle could be rolled out sooner than later.

According to a former senior Samsung executive the Korean Company who last year acquired Harman a major player in the automotive technology market is well advanced in developing a vehicle which would see them take on arch rival Apple and Google as well as Tesla.

One source is even suggesting a CES 2018 reveal of an early prototype.

The big advantage that Samsung has is their US$8 Billion in cash acquisition of Harman who has a major share of the automotive systems market.

Currently their technology is found in some of the biggest automotive brands in the world including the likes of BMW and Audi.

Harman describes themselves as designers and engineers of connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and connected services.

Recently Samsung announced a $300 million fund and a dedicated business unit for developing autonomous technology.

This unit is currently operating inside Harman. This unit’s brief is to build a top to bottom technological platform that automakers can incorporate into their cars to run everything from infotainment to self-driving capabilities or into a Samsung built vehicle.

A worker demonstrates the Harman International Industries Inc. Rinspeed Budii concept car at the Mobile World Congress in Barcelona, Spain, on Monday, Feb. 22, 2016. Mobile World Congress, an annual phone-industry event organized by GSMA Ltd., runs from Feb 22 to Feb 25. Photographer: Pau Barrena/Bloomberg via Getty Images

The establishment of a new vehicle unit was made two weeks after the California Department of Motor Vehicles revealed Samsung was granted a self-driving vehicle permit in that state, adding to the ones that the company already had in its home country.

Currently Samsung is the biggest builder of ships in the world and have a wealth of manufacturing expertise that would allow them to build their own production lines, this coupled with their Harman expertise along with their memory processor manufacturing skill puts them in a superior position than Apple or Google two Companies who have to use third party Companies to manufacture their hardware.

ChannelNews understands that Samsung who already hold a dominent position in the automotive market via their aquisition of Harman has recently been testing a vehicle key to this roll would be the expertise that Harman already owns.
In 2015, recognizing the increasing role of software and services in the markets it served, Harman expanded its capabilities around cloud, mobility and analytics with the acquisitions of Symphony Teleca, a software services company based in the USA and Redbend, an Israeli-based provider of software management technology for connected devices, and over-the-air (OTA) software and firmware upgrading services. With these additions, Harman announced the formation of a fourth division, which they called Connected Services.
In March 2016, Harman acquired the automotive cyber-security firm TowerSec. This acquisition increased Harman’s competencies in the emerging automotive cyber-security field. This was evidenced by the subsequent launch of the company’s ‘5+1 security framework’ incorporating TowerSec’s ‘ECU shield’ technology. This acquisition was notable for further demonstrating Harman’s desire to expand beyond its traditional business areas of in-car audio and entertainment systems.

In November 2016, Samsung acquired the company for USD 8 billion in cash.

In December 2016, Harman International Industries, invested in a startup that makes projection displays that sit in front of car windshields, signalling a new area it plans to explore under the ownership of Samsung.


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