EXCLUSIVE: Foxtel On A Roll, Netflix Deal To Be Announced In July
Foxtel who has cut churn and are struggling to keep up with demand for their new iQ 4K box is set to launch Netflix as part of their service offering in July.
Also helping the News Corporation Company is that a new audience of subscribers are signing for the Kayo Sport app which is also boosting the ratings for NRL and AFL games.
The big streaming Company who will shortly announce several new initatives, has also cut a major deal with Samsung to deliver content to Samsung customers and devices.
ChannelNews understands that the Netflix deal was cut late last year that will see a Netflix button appear on a new Foxtel remote.
The move could see Foxtel generating revenue from consumers signing up to a Netflix subscription.
He said that the Company is set to make some interesting announcements shortly.
He also said that the popularity of Kayo “had not” eaten into Foxtel subscriptions and Kayo was growing their reach and demand for Fox Sports content.
ChannelNews understands that Samsung has been in negotiations with Foxtel for “sometime” and that owners of Samsung products will shortly get easy access to Foxtel and Fox Sports content in what has been described as “A new way”.
During the past few months Foxtel and Kayo Sports management has invested millions in the marketing off their offerings and according to observers this investment is starting to pay off.
Game of Thrones which has become an entertainment juggernaut has also delivered big audiences for Foxtel.
The premiere of the final season of Game of Thrones shattered Foxtel’s viewing records, ranking as the biggest daily VPM (video player measurement) audience across Australian television this year.
The Winterfell episode was watched by an overnight linear audience of 962,000, a 17 percent increase on the season seven premiere in 2017.
During the day 330,000 people streamed it live or on demand across Foxtel Now and Foxtel GO – the biggest daily VPM audience for 2019.
Also helping Foxtel is demand for NRL and AFL games with ratings for games in 2019 ahhead of 2018.