Ephraim Dumped As Boss Of Sony Gaming Division
The boss of Sony’s gaming division Michael Ephraim has been dumped after 25 years with Sony.
ChannelNews understands that one of the issues may have been the high cost of continuing to employ Ephraim who is believed to have been on a six-figure salary.
Spin doctors at Sony Entertainment claim that Ephraim’s efforts have been a major factor behind the booming success of the Playstation Down Under, with many millions of units sold.
Ephraim claims that bears no grudges. “I want to thank everyone across the PlayStation family and specifically all the incredible staff that I’ve had the pleasure to work with here at PlayStation A/NZ,” he said. “I wish everyone continued success in their personal endeavours and also for the SIE organisation.”
ChannelNews understands that Sony is looking to cut costs in all their Australian divisions and that Ephraim had become “simply too expensive to employ”.
“Over the last 18 months the PlayStation business has been steadily evolved. Connected with these general global changes, the Australian and New Zealand businesses will now have a different corporate reporting regime,” Sony Australia said in a statement published yesterday.
It did however offer some praise for Ephraim’s efforts over the years. “Michael is an extremely influential figurehead in the interactive entertainment industry,” said Jim Ryan, president of global sales and marketing at Sony Interactive Entertainment.