Elon Musk Outlines His Next ‘Master Plan’
Billionaire innovator Elon Musk has outlined the future of Tesla Motors in a new blog post.
Titled “Master Plan, Part Deux”, the post is a follow up to Musk’s original mission statement written in 2006.
The first mission statement outlined four major goals for Tesla: “1. Create a low volume car, which would necessarily be expensive. 2. Use that money to develop a medium volume car at a lower price. 3. Use that money to create an affordable, high volume car. 4. Provide solar power. No kidding, this has literally been on our website for 10 years.”
According to Musk, “The point of all this was, and remains, accelerating the advent of sustainable energy, so that we can imagine far into the future and life is still good.”
This new mission statement is a bit loftier in its ambitions.
According to the post, Musk is planning to integrate SolarCity and Telsa.
“Now that Tesla is ready to scale Powerwall and SolarCity is ready to provide highly differentiated solar, the time has come to bring them together,” he says.
The second element of the plan will see Tesla expand to offer more electric vehicles that extend beyond the needs of consumers with the Tesla Semi.
He says “We believe the Tesla Semi will deliver a substantial reduction in the cost of cargo transport, while increasing safety and making it really fun to operate.”
There are also plans for a self-driving mini-bus.
According to Musk, “it will probably make sense to shrink the size of buses and transition the role of bus driver to that of fleet manager.”
“Traffic congestion would improve due to increased passenger areal density by eliminating the center aisle and putting seats where there are currently entryways, and matching acceleration and braking to other vehicles, thus avoiding the inertial impedance to smooth traffic flow of traditional heavy buses.”
Musk goes on to elaborate about the role of automation technologies in his master plan. He says “all Tesla vehicles will have the hardware necessary to be fully self-driving with fail-operational capability, meaning that any given system in the car could break and your car will still drive itself safely.”
Musk expects the two vehicles will be ready for unveiling next year.
The last pillar of Musk’s plan concerns ridesharing.
He promises users “will also be able to add your car to the Tesla shared fleet just by tapping a button on the Tesla phone app and have it generate income for you while you’re at work or on vacation, significantly offsetting and at times potentially exceeding the monthly loan or lease cost.”
“This dramatically lowers the true cost of ownership to the point where almost anyone could own a Tesla.”
Like a lot of the things Musk says, the implications here are pretty staggering.
However, Tesla Motors’ stock fell 3.4% with speculators uncertain Musk has the capital to fund this next phase of his plan.