Digital On Top As Oz Game Payers Splurge $3 Billion
Australians’ love affair with video and computer games is continuing to grow. New figures from the Interactive Games & Entertainment Association (IGEA) show Australians spent $3.23 billion on games and hardware in 2017 – up 9pc on 2016 sales.
“Despite the huge amount of entertainment options available to Australians, the appetite for games shows no signs of waning,” said IGEA CEO Ron Curry.
“In 2017, we saw gamers embrace new and updated consoles. At the same time, there was lots of love shown and nostalgia for old favourites – both hardware and games.”
Digital sales appear to be growing faster than physical sales via retail stores. The IGEA figures show physical retail sales reached $1.17 billion while overall digital sales hit $2.05 billion in the year.
However Curry remained keen to promote the efforts of bricks-and-mortar stores. “In 2017, we saw gamers embrace new and updated consoles,” he said.
“At the same time, there was lots of love shown and nostalgia for old favourites – both hardware and games. Australians enjoy buying products in-store, where they can seek out hands-on experiences and advice from retail staff, and similarly they are very comfortable downloading full games and additional content.”
Recent figures from from Australian–based market research firm Telsyte indicate that digital sales were up 9 percent in 2017, surpassing the $2 billion mark. Digital downloads, including full game downloads and digital extras, increased by 16 percent
Subscription revenue grew 14 percent, with more gamers signing up to PlayStation Plus and Xbox Live. Mobile game sales retained the majority share of the digital games market, and in 2017 generated more than $1 billion in revenue, Telsyte estimates.
Foad Fadaghi, Telsyte MD, added: “While half of all digital-related revenues remain mobile, other segments, including downloaded console games and subscriptions, had a stellar year with double digit growth.
“Telsyte expects the market to remain strong in 2018 with continued push to digital platforms and subscription models by leading publishers.”