Desperate Microsoft, Has A Crack At Mobile Payments Despite Having Few Phone Customers
Desperate to keep up with Apple and Samsung in the mobile phone market, Microsoft has launched a mobile payments app for Windows 10 Mobile.
The service is not yet available in Australia and there is no certainty that it will be launched locally as very few people own a Windows based smartphone.
Some media organisations are describing the move as Microsoft’s ‘last hope of keeping users out of the clutches of Android and iOS’.
The Microsoft Wallet is currently being rolled out in the USA Windows Insiders via Lumia 950, 950 XL and Lumia 650 owners.
The cloud-based mobile payments technology, will make it possible for those select few users to pay for goods and services anywhere they see the Microsoft Wallet logo in the US.
Although those logos are probably going to be rarer than rocking horse poop, users will be able to pay at stores supporting NFC payments sporting the contactless payments symbol.
That means it’ll work everywhere that accepts Apple Pay and Android Pay, with Microsoft claiming a million stores around the country.
Both Visa and MasterCard credit and debit cards can be added, while Wallet will also house users’ loyalty and store cards.
“Microsoft Wallet is a cloud-based payment technology that will make mobile payments simple and more secure for Windows 10 Mobile devices,” the company explains, “starting in the U.S. with our Lumia 950, 950 XL and 650, and usable in over a million retail locations; anywhere you see the contactless payment symbol or the Microsoft Wallet logo at the point of sale.”