Denon, Marantz and Classé are marking 10 years of HEOS with a rebrand, app upgrades and a push toward lossless streaming under a new ‘Powered by HEOS’ banner.

Masimo Consumer, the audio division of the U.S. medical technology firm Masimo, owns all three brands. The company has been sold to Samsung owned Harman International.

(Masimo is currently selling Masimo Consumer to Harman, which Samsung owns).

HEOS is a wireless multi-room audio system that plays music, podcasts, internet radio and even audio from streaming video throughout the home over Wi-Fi. Control comes via the HEOS app or supported streaming apps.

The platform first appeared in 2014 to simplify whole-home audio.

It now spans AVRs, soundbars and wireless speakers from Denon and Marantz, with Classé now extending it into luxury hi-fi.

The rebrand will see ‘HEOS Built-in’ become ‘Powered by HEOS’. The update includes a redesigned app, expanded multi-room features and tighter streaming integration.

Spotify Connect with Lossless is coming to HEOS soon

HEOS 3.0, released in late 2023, replaced an ageing codebase, delivered a faster and more stable app, and set the stage for new features.

Since then, HEOS has added Qobuz Connect, Roon Ready certification, room-group presets and home-screen customisation.

The imminent addition of Spotify Connect with Lossless is the headline news.

Spotify has begun rolling out Lossless in select markets and plans wider availability to 50+ markets by October, and HEOS devices will support it as Spotify enables it.

But be warned, first-gen HEOS devices from 2014–2016 are not expected to receive the upgrade.

With Sonos, Yamaha MusicCast, Bluesound, and DTS Play-Fi competing fiercely, the pitch here is reliability over spectacle, offering HEOS fans a cleaner app and broader service support.

The platform now powers more than 5 million products across more than 50 Denon, Marantz, and Classé models.