Demand For Premium Jura Coffee Machines Growing At The Good Guys & JB Hi Fi
Are consumers turning off coffee capsules, as demand for full blown coffee machines such as Jura’s top end premium machines continues to grow?
the answer is yes, according to George Liakatos the Managing Director, of Swiss Coffee machine Company Jura.
“We are witnessing growth and demand for real coffee machines is growing especially premium machines even at mass retailers” said Liakatos.
While It’s not as good as it was during COVID we are seeing excellent demand for premium machines” this year.
We are witnessing strong demand from the likes of Good Guys and JB Hi Fi to the extent that our premium $3,799 machines are now being ranged at more of these retailers stores because they are selling well”.
“We see that both JB Hi Fi and The Good Guys will be strong growth partners for Jura, going forward”. he said.
At IFA 2023, the Swiss Company is set to reveal new coffee machines while in Australia a limited-edition Jura machine in a magenta blue is set to be released.
According to observers an emerging trend in the home espresso market is the rise of something called the super-automatic.
Also known as “bean-to-cup” these espresso machines do it all: grind fresh beans, tamp an espresso puck, brew an espresso shot, and, even, steam and froth milk. All of it at the touch of the button.
As a result, brands such as Jura are witnessing growth for what’s being described as the “real thing”.
“Australians love their coffee and we are witnessing strong growth of premium machines despite a softening of the economy.” Liakatos said.
When Nestle brand Nespresso has lost its High Court battle to protect its capsule design after the patent on its aluminum coffee pods expired in 2011, several brands entered the Australian pod market including the likes of Aldi who now sell cheap machines that compete with the Nespresso machines which are seen as expensive despite the same capsule function as a cheap Aldi machine.
The loss was good news for the firm’s rivals and led to cheaper capsule prices for consumers.
Back at the start of COVID consumers wanting to replicate in their own home the coffee served up by a barista at a local cafe fueled growth of almost 20 per cent a year in a home coffee machine market worth close to $250 million in Australia.
During COVID this grew significantly according to analysts, however 2023 sales have slowed.
The obsession with buying bigger and better ”bean machines’ where top brands such as Jura are selling for between $1799 and $6500 means that segment is one of the best performing for electronics and appliance retailers such as JB Hi Fi and The Good Guys.
Management at The Good Guys claim that they are “more than happy with the performance of Jura coffee machines”.