Home > Industry > Coronavirus > COVID-19 Drives 5.2% Growth In Oz PC Market

COVID-19 Drives 5.2% Growth In Oz PC Market

According to the latest figures from global market intelligence firm IDC, the Australian PC market – including desktops, notebooks and workstations – grew by 5.2% year-on-year in Q1 2020, totalling 1.039 million units.

This growth was led by surging demand for notebooks late in the quarter, after COVID-19 lockdowns commenced. In Q1 notebook sales rose by 5.5% year-on-year to total 744,000.

“We expect increased demand for notebooks to continue well into the second quarter of the year, with lockdowns continuing, more people working from home, and migration to online learning,” said Reynard Lowell, IDC Australia’s Associate Market Analyst for PC devices.

Earlier in the year there was also a higher number of PC refreshes, related to Windows 10 migration. However, PC demand dropped off later in the quarter, in part due to COVID-19 supply disruptions.

“Notebooks will continue to take share from desktops, especially in the commercial segment, as more people are working from home. This may result in declining desktop shares in the future, as new refreshes will likely be on the same form factor,” said Lowell.

“Furthermore, businesses may realise that notebooks can be as powerful as desktops, with the added benefit of portability, which may be preferable in a post-pandemic era, where more companies adopt a more flexible remote work culture.”

Despite the growth in the Australian market in Q1, and the forecasted growth of 2.9% year-on-year in Q2, IDC still expects the PC market to contract overall in 2020. This is largely due to demand being brought forward in the first half of the year resulting in a weaker second half.

“Challenging times lay ahead, with a series of potential economic repercussions. Stimulus winding down, delayed corporate expenditure, and unemployment will negatively impact the market,” said Lowell.



You may also like
Lenovo Unveils AI-Powered PCs, Enhanced Security and Expanded DreamWorks Deal
Lenovo Launches AI-Ready ThinkPad Lineup
Apple’s iPhone 16e Outpaces iPhone SE Sales but Struggles in China
PC Shipments Reached 262.7 million In 2024
OLED Adoption Rate Among Notebooks To Reach 5% By 2027

Popular Posts

IFA 2025 Introduces Enhanced Travel and Accommodation Services for Industry Visitors
Latest News
/
/
Slyp Launches AI Loyalty Tools to Tackle Customer Engagement Fatigue
Latest News
/
/
Disney and Universal Sue Midjourney for AI Copyright Infringement in Major Hollywood Legal Challenge
Latest News
/
/
Samsung Galaxy Z Flip 7 & Flip 7 FE Leak Ahead of Launch
Latest News
/
/
LG Made In The USA Strategy Could Push Up Prices In OZ
Latest News
/
/

Digital Magazines

Recent Post

IFA 2025 Introduces Enhanced Travel and Accommodation Services for Industry Visitors
Latest News
/
//
Comments are Off
IFA Berlin has announced comprehensive travel and accommodation packages for trade visitors, exhibitors, and media attending the world’s largest home...
Read More