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Comparison Web Sites Pulling Three Million Aussies Weekly

More than three million Australians visit a comparison Web site like Finder or Choice in an average four weeks, according to the Roy Morgan market research outfit.

This is equivalent to almost 15 per cent of Australians aged 14 or more, Morgan says in a new report.

Finder.com.au is top dog in this category, visited by more than 1.2 million Australians in an average four weeks. Choice.com.au is not far behind with just over one million visitors.

Other leading comparison Web sites are said to include Canstar/Canstar Blue, claimed to be visited by nearly 730,000 Australians in a month; Comparethemarket.com.au, visited by almost 430,000; and iSelect, visited by almost 400,000 Australians.

Morgan says the results show Australians considering switching service providers for fixed broadband, mobile phone, home phone, electricity or gas are all far more likely to visit comparison Web sites in an average four weeks than the typical Australian.

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