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Chinese Smartphone Brand Honor Pulls The Plug On OZ

Chinese brand Honor has closed down their new Chatswood office and gone home after the brand failed to get traction with retailers and carriers for a new range of phones.

The business that has been linked with Huawei, who quit the Australian mobile market two years ago after the Federal Government banned them as a supplier for 5G services, had hoped to get their products ranged in Australia with several new models revealed to retailers.

The exit follows the collapse in sales of another Chinese smartphone brand Oppo, who have been relegated to the value market with Motorola and Nokia taking over their instore marketing displays at JB Hi Fi.

The business is also struggling to compete with Samsung in the Flip and Foldable market.

Honour was punting on several new models for the Australian market according to sources including their Honor 100 series models that will be launched on November 23.

The new Honor 100 and Honor 100 Pro will have 50 MP main cameras with OIS and a unique-looking camera island.

The phones are already listed by all major retailers in China, but specs and pricing are yet to be unveiled.

These are mid-range phones, certified with 100W charging support.

The Chinese Company was also looking at launching their Magic5 Pro and Magic V2.

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