CL, which has rapidly emerged as a major force in Australia’s TV and home appliance market and is a key sponsor of the upcoming Winter Olympics, will unveil a major showcase of its latest innovations at CES 2026.

Already the world’s No. 1 brand for Mini LED and ultra-large TVs, the Chinese technology giant is preparing to reveal an expansive new lineup of advanced displays alongside a full portfolio of AI-powered smart products.

Transforming its CES booth into a gateway to the future of visual experiences, TCL will demonstrate how its cutting-edge display panels—spanning a wide range of sizes, categories, and form factors—deliver exceptional performance. These displays are powered by TCL CSOT, a global leader in advanced display technologies and a wholly owned subsidiary of TCL.

Bringing the spirit of sport to IFA, the TCL booth features a dramatic centerpiece – the TCL Olympic Freestyle Skiing Slope (PRNewsfoto/TCL)

During the show, TCL will also introduce a new generation of display, mobile, and wearable devices. Among the highlights is its SQD-Mini LED technology, which delivers five core advantages: an all-scene wide color gamut, zero color crosstalk, increased local dimming zones, higher brightness levels, and an ultra-slim design.

Attendees will also get an early look at TCL’s latest NXTPAPER eye-care smartphones and e-note tablets, along with next-generation AR glasses—underscoring the company’s strength in delivering premium viewing experiences across multiple applications.

Beyond display innovation, TCL will showcase a comprehensive range of AI-powered devices designed to shape the future of intelligent living.

Visitors will be able to explore AI-driven smart home solutions, including air conditioners, refrigerators, washing machines, and smart locks, as well as immersive AI entertainment experiences powered by advanced TVs, AR glasses, and projectors. The company will also highlight its latest advances in AI-enhanced productivity and mobility across smartphones, tablets, and its expanding Human-Vehicle-Home ecosystem, demonstrating how TCL’s AI technologies are redefining everyday living, work, and connectivity.