Home > Industry > Distributors > CE & Appliance Suppliers Impacted By Surging Dollar

CE & Appliance Suppliers Impacted By Surging Dollar

Distributors, many who were caught out by the slump in the Australian dollar to a low of US$0.53 in early March, resulting in several of them, especially in the Hi Fi market, raising prices immediatly on stock in hand by up to 15%, are now reaping the benefit of a big rally in the Australian dollar.

With the currency back at pre-pandemic levels, it’s not known whether distributors will simply pocket the price rise or hedge new stock more conservable claims analysts who believe that several distributors have pocketed large gains with many reporting big jumps in sales during March when the dollar was falling.

The bad news is that strategists are not confident the gains will last with more volatility on the horizon.

An avalanche of bleak economic data and depressed corporate earnings could just as easily upend the quick rise in the dollar to US65.35¢ yesterday from March lows.

Back in February the dollar was trading at US67.06¢ on February 20 to a low of US55.11¢ on March 19, this was a slump of 17.8 per cent.

A stronger than expected March quarter inflation reading, where the headline consumer price index printed at its highest level since 2014, added more support to the Australian dollar on Wednesday.

Westpac senior economist Sean Callow said the currency has a close correlation with Wall Street.

The S&P 500 “is probably the most important measure of global risk appetite and it looks as though the Australian dollar once again, after all these decades, is still the most preferred barometer of risk appetite in the currency markets,” he said.

The advance in the Australian dollar is equally connected to the size of Australia’s direct fiscal response to the pandemic, which is so far equivalent to about 10 per cent of GDP and one of the largest of the Group of 10 economies, according to Commonwealth Bank.

National Australia Bank upgraded its medium-term forecasts for the Australian dollar on Monday. It expects the currency to hit US72¢ by the end of 2021, from its previous forecast of US71¢.
“If China is going to lead a global recovery, then that probably means that key commodity prices will be firm for Australia. The outlook is at least moderately positive if we have a global recovery,” said NAB’s head of foreign exchange strategy, Ray Attrill.

In the short term, the outlook is far less certain. Although NAB has ruled out the Australian dollar trading below US60¢ on a sustainable basis in the June quarter, it is worried about the risk of an emerging markets funding crisis.

“A lot of things that the Federal Reserve has done have gone a long way to alleviating funding stresses,” said Mr Attrill. But some hedge funds and emerging market countries with large US dollar-denominated debts can’t be resolved with a policy response, and so they pose a risk, he said.



You may also like
LG Made In The USA Strategy Could Push Up Prices In OZ
CE Retailers To Benefit From Price Rises As Apple CEO Has Pow Wow With Trump
SAP Boss Calls On Governments To Avoid Tariff Wars
Prices Of Consumer Electronics Could Spike Due To Tariffs
Phil Gaut, Director, Consumer Electronics at Samsung Electronics Australia
BREAKING NEWS: Samsung Announces New Head Of Consumer

Popular Posts

IFA 2025 Introduces Enhanced Travel and Accommodation Services for Industry Visitors
Latest News
/
/
Slyp Launches AI Loyalty Tools to Tackle Customer Engagement Fatigue
Latest News
/
/
Disney and Universal Sue Midjourney for AI Copyright Infringement in Major Hollywood Legal Challenge
Latest News
/
/
Samsung Galaxy Z Flip 7 & Flip 7 FE Leak Ahead of Launch
Latest News
/
/
LG Made In The USA Strategy Could Push Up Prices In OZ
Latest News
/
/

Digital Magazines

Recent Post

IFA 2025 Introduces Enhanced Travel and Accommodation Services for Industry Visitors
Latest News
/
//
Comments are Off
IFA Berlin has announced comprehensive travel and accommodation packages for trade visitors, exhibitors, and media attending the world’s largest home...
Read More