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BuzzFeed: The PR Love Child Crashes & Burns, What’s Next?

David Richards January 28, 2019 No Comments

BuzzFeed the online news site that PR professionals were scrambling over to get exposure on 18 months ago is today on the skids, with hundreds set to be sacked and…

Big W, Sony TV Offering Overpriced & Lacking Features

David Richards January 28, 2019 No Comments

Sony who are desperate to grow their share of the TV market have cut a deal with Big W, the only problem is that 43” 4K TV offering is expensive…

EXCLUSIVE: Sonos Looking For Tech Staff To Spearhead Headphone Sales

David Richards January 28, 2019 No Comments

Sonos who are set to move into the headphone market as they struggle to hold onto market share in the networked speaker market, is looking for experienced mobile, GUI, Wi…

Sophie Monk Coins A Big Huawei Paycheck As Probe Into ‘Influencers’ Kicks Off

David Richards January 25, 2019 No Comments

As Australian celebrity Sophie Monks gets a big pay day spruiking the struggling Huawei top end smartphone with a questionable security reputation, regulators in the UK the UK’s consumer protection…

New Content Platform & Integrated Retailer Services Platform To Be Launched In OZ

David Richards January 24, 2019 No Comments

Webcollage, the US based content delivery system used by several Australian retailers has been rebranded as Syndigo following the acquisition of the Company late last year. Retailers and brands are…

COMMENT: Can You Trust An Influencer Or Blogger To Tell You The ‘Real Truth’?

David Richards January 24, 2019 No Comments

Can you trust a blogger or a so-called influencer to sway your purchase of a technology or appliance purchase? or are you relying on the opinion of a person who…

New York Yanks & Microsoft Try To Control What The Daily Mail Reports

David Richards January 24, 2019 No Comments

The Daily Mail one of the most popular news websites in Australia has been slammed with Microsoft moving to deliver third party software that warns visitors that the site “generally…

Amazon A Threat To Retail Stores “Pure Myth” Claims Harvey Norman Boss

David Richards January 23, 2019 No Comments

A senior Harvey Norman executive has claimed that it’s a myth that retail stores are in trouble because of Amazon. Blaine Callard is the head of Harvey Norman’s Ireland operation…

Dyson Moves Head Office Closer To Australia

David Richards January 23, 2019 No Comments

Dyson has announced that it is moving its headquarters closer to Australia in an effort to grow market share. Currently located in the UK the Company is relocating their HQ…

Apple OZ Undergoes Transformation, Senior Content, Legal & Marketing Roles Advertised.

David Richards January 22, 2019 No Comments

As iPhone sales tumble, Apple Australia appears be undergoing a major transformation with the big US Company advertising a bevy of local senior roles including what appears to be senior…