New Content Platform & Integrated Retailer Services Platform To Be Launched In OZ
Webcollage, the US based content delivery system used by several Australian retailers has been rebranded as Syndigo following the acquisition of the Company late last year.
Retailers and brands are now able to access significantly expanded services following the launch of a new an integrated platform for syndication of all forms of product content band services.
Called Content Experience Hub (CxH). The platform will provide upgraded capabilities for integration between brands and their customers regardless of content type.
CxH will support the collection, audit, and dissemination of GDSN, core product information, rich and digital media, and nutritional attributes for food retailers in a single platform.
Gladson the Chicago-based portfolio company of The Jordan Company and Wicks Capital Partners acquired Webcollage last year along with several other product content and syndication Companies.
In Australia several major retailers including Costco, The Good Guys, JB Hi Fi along with several other retailers are using Webcollage on their online operations.
The Company claims that Syndigo helps clients grow sales by providing extensive product content, nutrition information and digital media that power a content experiences across brands, distributors and retailers.
Clients in industries such as automotive, consumer goods, DIY, foodservice, grocery, hardlines, and healthcare are now able to benefit from Syndigo’s new integrated platform, Content Experience Hub – which enables clients to collect, store, manage, syndicate and publish their content for consumers across the largest trading network in the world.
Syndigo solutions include: detailed and verified product information with audit analytics to help facilitate buying decisions; syndication of data to GS1 global standards via GDSN; store optimization services for effective in-store layouts and shelf merchandising; publishing of rich product content integrated into retail sites globally; and interactive tools to allow restaurant and foodservice brands to organize and share nutrition data with their customers.
4Square Media has for several years been the distributor of Webcollage services in Australia, we will shortly launch the new offerings locally.