eBay is preparing to cut around 1,000 jobs, representing approximately 9% of its workforce, as the online marketplace looks to streamline operations and focus resources on its biggest priorities.

The latest layoffs mark eBay’s second round of job cuts in 2026, following the elimination of roughly 800 positions in February, when the company reduced its global workforce by around 6%.

According to Reuters, the latest cuts were outlined in an internal memo from eBay CEO Jamie Iannone. The company has confirmed the restructuring, describing it as part of a broader effort to align its workforce with its long-term strategy.

“As we work to capture the significant opportunity ahead, this step was taken to ensure we continue to operate from a position of strength by aligning our teams and resources with our top strategic priorities,” an eBay spokesperson said.

The announcement comes as eBay continues to reshape its business under Iannone, who took over as CEO in 2020. His strategy has focused on strengthening the company’s position in higher-value shopping categories, including luxury goods, refurbished products and collectibles.

However, the latest cuts also highlight the pressure facing the online marketplace as it looks to improve efficiency and maintain growth in an increasingly competitive e-commerce market.

The restructuring follows a turbulent year for eBay, including an unsolicited US$56 billion takeover proposal from GameStop CEO Ryan Cohen in May.

eBay rejected the offer, describing it as neither credible nor attractive. Cohen had argued that a merger could deliver US$2 billion in cost savings within 12 months of completion and criticised eBay’s marketing expenditure under Iannone.

The company has also been expanding through acquisitions. Earlier this year, eBay acquired secondhand fashion marketplace Depop in a move designed to strengthen its position in the rapidly growing resale clothing market.

The acquisition is expected to help eBay compete more effectively with rivals such as Vinted, which has been expanding its presence in the United States.

However, eBay revealed in August that the Depop acquisition would cost US$200 million more than originally announced, potentially placing additional pressure on its third-quarter earnings.

The latest job cuts continue a pattern of workforce reductions at eBay, which also eliminated positions in early 2023 and 2024 as it sought to reduce operating costs.

Despite the announcement, eBay shares rose approximately 1.2% during trading in New York, suggesting investors responded positively to the company’s latest cost-cutting measures.

eBay is scheduled to report its third-quarter financial results on October 28, when investors will be looking for further details about the restructuring, its financial impact and the company’s outlook for the remainder of the year.