CASETiFY, a Hong Kong company that designs and produces personalised phone cases and electronic accessories, has scored prime retail space at JB Hi-Fi which, is the first Australian retailer to feature CASETiFY in stores.
By utilising key data from CASETiFY and support from distribution partner Cellnet, a sample primary range was selected with the mega-retailer launching CASETiFY this week online and in stores located in Carindale, Qld; Chadstone, Vic; Ballarat, Vic; Brisbane Central, Qld; and Melbourne Central, Vic.
“What Cellnet have been able to do for CASETiFY and other global leading brands within our portfolio in ANZ, it solidifies our position as a leading distributor in region,” said Greg Morrison, General Manager at Cellnet Australia.
Additionally, and with a recent protection upgrade and eco makeover, CASETiFY cases now feature the innovative Plant-based EcoShock™ technology which was designed in four years of research and development.
CASETiFY cases now boast reinforced protection, which allows phones to withstand drops from up to 8.2 feet and 4 times the military standard while being better for the environment.
“Partnering with JB Hi-Fi is a great opportunity for CASETiFY. Not only will more customers in Australia discover our protective technologies such as EcoShock™, but they’ll also be able to choose their accessories from unique styles that truly represent who they are” said CASETiFY Senior VP of Business Development Harvey Mok.
Due to the brand allowing consumers to unleash their creativity, CASETiFY has created a cult following and has secured key collaborations curated to include Pharrell, Sarah Jessica Parker, Saint Laurent, Olivia Rodrigo, and more raising the visibility and pedigree of the brand, which is now more widely available to Australian consumers.
With its loyal accessory following of millions of millennial consumers, the partnership with CASETiFY is an excellent match for JB Hi-Fi.
