Bunnings’ Managing Director, Mike Schneider, said that by expanding into cleaning and selling everything from “the front gate to the back fence”, the home improvement empire will increase profits and capture a significant portion of the $5 billion home cleaning market.
According to Schneider, Bunnings is prioritising customer budget constraints and can now be a one-stop shop including all household products, especially because the brand will have a massive spotlight on bulk packages at competitive pricing, rivalling stores such as Coles and Woolworths.
“The consumer is incredibly value-conscious,” he said.
This year’s second most significant launch from Bunnings, the company also expanded into the pet sector, worth roughly $10 billion, to reinforce its retail earning potential outside of its established hardware offerings.
