Last week they were bullish now UBS analyst Apoorv Sehgal has upgraded Breville Group to Buy from Neutral despite the Company still facing Trump tariff headwinds.

Sehgal has boosted his target price 7.2% to $35.50 claiming that Breville who have an excellent brand reputation in several international markets could in fact double their sales of coffee machines in coming years.

Breville shares jumped 2.45% today to trade at $30.53.

“UBS Evidence Lab data supports continued strong growth ahead in BRG’s core geographies, plus an opportunity in new Asian markets like China,” he says.

“BRG has a track record of share gains in each geography, and is not mature outside of ANZ.”

Prior to their recent share turnaround Breville’s share had been falling and were down close to 20% since earlier in the year.

UBS thinks the market is overlooking the bigger picture claiming that “In an upside scenario, we see about 30 per cent higher FY35 NPAT which could support a valuation of about $46 per share,” Mr Sehgal says.