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BREAKING NEWS: Telstra Top Brass Axed

Telstra has confirmed previous reports and announced a major management shake-up, axing tech strategy boss, Stephen Elop, Chief Financial Officer, Warwick Bray, media unit head, Joe Pollard and wholesale business boss, Will Irving – shaping up to be a brutal re-structure.

Former SBS boss, Michael Ebeid, is set to come aboard as Head of Enterprise, alongside several new faces, announced soon.

Effective October 1st, the changes are reportedly crucial for the “Telstra 2022” strategy, which claims to deliver $1 billion in cost savings by 2022.

In June, Telstra CEO Andy Penn announced a huge strategic overhaul, involving the termination of a quarter of its workforce (~8,000 staff) within the next three to four years. At the time, Telstra flagged several management and executive roles were likely to be let go.

As previously reported, former Nokia boss, Stephen Elop, joined Telstra in 2016, taking the helm as ‘Group Executive of Technology, Innovation and Strategy’. Elop is also known for his time at Microsoft, specifically within its struggling mobile division.

Longtime Telstra employee, Mr Bray, took the CFO post in April 2015, after Andy Penn was promoted to CEO.

Bray was reportedly the Chairman of the Australian Mobile Telecommunications Association (AMTA) from 2012 to 2014.

Marketing boss, Joe Pollard, joined Telstra in 2014, and was promoted to Chief Marketing Officer in 2015.

The news follows the shock resignation of Telstra network boss, Mike Wright, early this year after nearly 40 years.

Mr Penn asserts today’s management shake-up will enable Telstra to better support the forthcoming 5G rollout, and prepare for the expansion of IoT.

Telstra affirms the management shake-up will pave the way for a more “streamlined and simplified structure”, one which will remove hierarchy and duplication. Enhanced competitiveness, and better business efficiencies are said to be by-products.

Telstra’s new structure and the Group Executive team:

  • Product & Technology will drive an integrated product and technology roadmap for all of Telstra to deliver innovative and simple product experiences that lead the market and drive profitable growth. An external appointment has been made for this Group Executive role and the person will be announced shortly.
  • Michael Ebeid joins Telstra to run the Enterprise team servicing Australian and international business and government customers with market-leading solutions and services. Michael will start at Telstra on 8 October.
  • Vicki Brady will continue to lead Consumer & Small Business designing digitally-led propositions for customers, managing customer relationships with superior sales and services capabilities, to acquire new customers and grow Telstra’s base.
  • Nikos Katinakis joins Telstra in mid-October to lead Networks & IT focused on extending the company’s network superiority and enabling digital experiences with world-leading technology execution.
  • Brendon Riley will become the CEO of Telstra InfraCo which will efficiently leverage the InfraCo assets and drive growth in the Wholesale market, while creating future strategic optionality for these highly valuable assets.
  • David Burns, currently with the Enterprise team, will lead Global Business Services (GBS) to bring together and radically simplify customer service operations and internal support services. GBS will drive a consistent approach to customer experience, efficiency and service levels. David’s appointment is effective today.
  • Robyn Denholm will move to the role of Chief Financial Officer & Head of Strategy. She will support the CEO to drive the company’s overall strategy and deliver long term shareholder value growth.
  • Alex Badenoch, Transformation & People will lead the T22 strategy transformation execution as well as drive the way the company works and operates, strengthening employee engagement. A Transformation Delivery Office has also been established to deliver an integrated and disciplined approach to implementation.
  • Carmel Mulhern, Legal & Corporate Affairs will continue in her role engaging external stakeholders, including relationships with government and community. Carmel will also continue to hold the office of Group General Counsel and manage the internal provision of legal advice.

[Source: Telstra]

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