In a major coup ahead of CES 2024, Australian audio Company BlueAnt, has announced the appointment of Laurie Dennis as head of Consumer sales, previously Dennis was the Head of Global Consumer Sales at the now HP owned Poly.
Dennis, who will be based in the USA, has spent her career in the highly competitive Consumer Electronics & Gaming industries holding key roles at companies such as Altec Lansing and Plantronics.
Laurie Dennis, new globals sales director BlueAnt
Her most recent position was as the Head of Global Consumer Sales at Poly.
According to BlueAnt CEO Taisen Madden Laurie was instrumental in managing and expanding Poly’s partnerships with major retail, e-commerce, and distributors globally.
Melbourne based BlueAnt who has a major stand at CES is looking to grow their International presence with the launch of a new Soundblade.
Madden said ” Laurie’s comprehensive understanding of the industry’s competitive landscape and consumer trends is a testament to her experience, which spans significant industry shifts. Under Laurie’s leadership, the team at Poly consistently improved net sales, profitability, and market share, and we are looking forward to her driving our global sales”.
She has successfully advised her customers on emerging opportunities, launched new categories, and built long-term partnerships with major retailers worldwide.
Laurie graduated with a Finance degree from Pennsylvania State University’s Smeal College of Business.
