BenQ has expanded its push into the professional creator market with the launch of Creative Pro, a new sub-brand aimed at photographers, videographers, graphic designers and digital artists seeking high-end colour accuracy and calibration tools.

The new range brings together BenQ’s display hardware and colour management software under a single platform focused specifically on creative workflows, as demand continues to rise for more precise monitors suited to content production, editing and design work.

At launch, the Creative Pro lineup includes photography-focused monitors supporting 100 per cent DCI-P3 and Adobe RGB colour coverage, alongside designer monitors tailored for animation, CAD/CAM work and darker studio environments.

BenQ says the displays are factory calibrated and designed to maintain consistent colour accuracy over time through its AQColor Pilot software, which manages calibration and internal monitor adjustments.

The company is positioning the range toward professionals who rely on colour consistency across multiple stages of production, from image editing and motion graphics through to final delivery.

Each monitor ships with an individual Delta E report measuring colour accuracy below Delta E < 2, a standard generally considered visually indistinguishable to the human eye. The displays are also Calman Verified and PANTONE Validated.

BenQ Head of Division (B2C) Shawn Zheng said the new sub-brand was developed in response to increasing demands from creative professionals for more reliable colour performance and workflow consistency.

Creative Pro products are now available in Australia through authorised retailers including Image Science and BenQ’s online store.

Pricing starts at $699 for entry-level models.