Belkin who this week celebrated 40 years is looking to a big 2023, with Matter and a new range of home automation products set to help drive sales.
According to global CEO Steve Malony who is in Australia this week, the business has a lot of experienced management; he has been with the Company 20+ years, and so has Belkin’s Australian CEO Stephanie Caulfield (nee Ogden) who has also worked for Belkin for 21 years.
Maloney who stepped into the role 3 years ago after the sale of the US business to Foxconn Interconnect Technology who paid A$1.2 billion, some say with a little push from Apple who were looking to expand accessory sales via their global network of stores, is convinced that Belkin, who on the surface appears to have become very Apple focussed, with the development of new products in particular with their Mag Safe products said that retailers “Can expect a lot of new products from Belkin in 2023” including more products for users of Android devices as well as new home automation products.
In the last financial year Belkin’s local subsidiary increased revenues from $44 million at December 2020 to $57M in December 2022 but despite the increased revenues the business only managed a profit of $1.58M with the business taking a $703,000 foreign exchange loss.
A Management fee of 1.02M was paid Vs a $787,795 fee in the prior year.
The Company also paid a dividend to the parent Company of $4.9M Vs no payment in 2020.

Belkin Global CEO Steve Malony
According to Malony the local business is “In great shape.”
He said that he was confident that with the launch of several new products the business was looking at “substantial growth” next year both locally and globally.
During an exclusive interview with ChannelNews Malony said that the business has come a long way since being acquired by the Foxconn subsidiary.
He admitted that prior to the acquisition the business was all over the place when it came to categories.
The business that is currently undergoing a major rebranding contributes a lot of their successto the work done by the Belkin development and design teams.
He said that a major contributor, to where the Companies products were at today, was because of the skill that the International Design Group an LA industrial design business, that Belkin acquired prior to the business being sold had delivered for Belkin.
This operation is now integrated into the Belkin DA with their packaging, product design and in store merchandising “contributing a lot” to the growth of the business.
Their strong product packaging has also been copied by several of their competitors who recognised the success that the Belkin branding had delivered for the business.
Maloney believes that home automation, that has in the past been fragmented and has not necessarily delivered growth or profitability for retailers could start to deliver an upside for retailers.
He believes that Matter could change the landscape with Belkin who acquired Linksys and launched WeMo products in the past, now working on a new Matter home automation product range.
Matter is a connectivity standard that makes it easier for devices to communicate, regardless of the brand of the product. It’s designed to remove silos and allow one smart home system to connect to another set of products and this is where Belkin sees future product opportunities along with mobile connectivity, and power.
He told ChannelNews that the top categories for Belkin were Power with portable power now growing as consumers return to travelling.
Another growth category has been wireless charging, connectivity, and hubs in particular their Thunderbolt 4 offering.
He said, “We are on track to make technology easier and more accessible for consumers”.
ChannelNews understands that Belkin is also looking at new instore merchandising and new branding to help retailers sell more of their products next year.