The total television advertising market in Australia has boomed over the past twelve months, due mostly to a boom in broadcaster video on demand services.
According to ThinkTV, Australian television pulled in $4.3 billion for the year ending June, up 11 per cent year-on-year.
Metropolitan free-to-air advertising revenue was worth $2.8 billion of this, up 8.7 per cent from the previous year.
Regional free-to-air brought in $678,000, up 5.9 per cent, while national TV advertisement campaigns earned $337,152, up a modest 0.4 per cent.
Broadcast video on demand channel such as 7Plus, 9Now, 10 Play, Foxtel Go, Foxtel Now and Kayo brought in $426,300 – a modest figure compared to metro free-to-air, but with a 53.3 per cent increase over the prior year, this is the area that will bring in the most advertising dollars in the near future.
“BVOD remains Australia’s fastest growing media channel and for good reason. It offers reach, scale, and effectiveness,” said said ThinkTV CEO Kim Portrate.
“More advertisers are coming to understand BVOD’s power to shift sales just as more consumers are live streaming TV content more often.
“Given that, BVOD’s growth is poised to continually outpace online video competitors in the coming months and years.”