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Aus PC Market Grows 3.3%, Consumer Segment Up 8.6%, Defies Global Decline

The Australian traditional PC market (inclusive of desktops, notebooks, and workstations) has notched another quarter of growth, jumping 3.3% year-on-year, and defying a global declining trend. The result totalled 981,000 units in the second quarter of 2017.

IDC’s latest report states that the market was pushed forward by end of financial year sales across all segments.

The consumer segment achieved an 8.6% year-on-year rise.

Sagar Raghavendra, Client Devices Analyst for IDC Australia, remarks that the retail channel experienced negative influences last year, however, has bounced back:

“The retail channel was negatively impacted by Dick Smith’s exit last year. This year, however, promotional events such as Modern PC program run by Harvey Norman spiked growth in the consumer space. AMD’s new Ryzen series launch and EOFY sales further fuelled growth in this segment”.

The market for notebook PCs jumped 5.2%.

Mr Raghavendra remarked of the changing dynamic of the notebook market:

“The market continues to shift away from [the] traditional notebook to new form factors such as convertible, which grew by 64% YoY. This shift has also resulted in the market moving away from lower price-band to higher price-band category”.

Consequently, the desktop PC market slipped 0.5%. The desktop gaming segment, however, grew 2.4% year-on-year, to which Mr Raghavendra states is “set to grow steadily” having “a new processor launch lined up”.

The top three market share positions were held by HP (27.7%), Dell (18.4%) and Lenovo (16.7%). This was followed by Apple (13.2%0 and the Acer Group (9.8%).

Lenovo gained a 2.8% market share, compared to last year wherein it experienced shipping issues. Dell’s strong influence in the public sector enabled it to achieve a 1.9% share growth from last year. Whilst HP remains in the top position, it did lose 0.6% from last year. Apple, by contrast, remains flat.

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