Audio Active Scores Two New Brands
Melbourne-based Audio Active has partnered with high-end US audio and home theatre brands Pro Audio Technology (PRO) and Theory Audio Design (Theory) for distribution in Australia.
The partnerships will be effective from April 1, 2021 and will see Audio Active – which already works with big names such as Sony, Austere and Anthem – offer partners and consumers more luxury audio brands.
PRO, which launched in 2004 and is headquartered in California, offers a range of professional audio products designed for the home, including sleek amplified loudspeaker controllers, soundbars, subwoofers, multi-use speakers and architectural loudspeakers.
California-based Theory, founded in 2018, also stocks a range of premium sound products such as surround-sound systems, in-room subwoofers and multi-use surface mount speakers.
“We are honoured to partner with Australia’s premium AV distributor, Audio Active, and their perfect ancillary brands,” said Paul Hales, President of Pro Audio Technology and Theory Audio Design.
“With the addition of PRO, Audio Active’s elite CI dealers will now have access to professional-grade audio solutions to pair with the high-end video solutions they are already selling. And, with Theory they can take that same superior sound and install it into every other room of the house, as well as into premium commercial environments. We look forward to working with Audio Active to grow the brands in the Australian market.”
“It is with great pleasure and excitement that we welcome PRO and Theory to our stable of Premium Audio Visual and Customer integration brands,” added Jeremy Bouris, Managing Director, Audio Active Australia.
“We believe this partnership adds real value to our already established quality range of premium audio, home theatre and custom integration products.
We welcome Paul and his team to the Audio Active family and look forward to working closely together to grow these brands with the same professional approach we offer all of our current brand partners.”
Audio Active will be working with current premium retail and CI partners to bring these next level performance brands to the Australian market.