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Audio Active Appoint New Custom Integrator Channel Manager

Audio Active has appointed Paul McLean to the newly created position of National Custom Integrator Channel Manager, to focus on growing dealer support and networking with brand partners.

Founded in 2009, Audio Active is Australia’s leading importer and distributor of consumer electronics.

Paul McLean comes into the role with a wealth of knowledge in home cinema design, previously a B4B partner manager at Cogworks, specialising in distributing fine audio-visual and business software solutions.

A trained electrician as well, Mr McLean’s expertise is sure to give Audio Active the edge it needs to inform its networking strategies going forward.

In an email announcing the appointment, General Manager of Sales and Marketing, Bruce Thierbach said, ‘Industry peers know Paul as being a trusted business partner that goes above and beyond to ensure the successful outcome of specialised CI products and projects.’

According to the email, role responsibilities are multifaceted, focusing on training in the use and application of Audio Active brands and solutions.

Supporting significant brands such as Sony, Martin Logan, Paradigm, Anthem and LitheAudio, the Melbourne based distributor expect Mr McLean to ‘add a level of service and support that the Custom integration channel requires for continuing growth.’

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