Aspera Gaining Traction In Oz Market
Aspera Mobile is seeing significant growth and success in the Australian market with the recent release of its two new $99 4G devices – the new Jazz 2 smartphone and 4G F40 ‘Easy’ flip phone.
“We get important information from our regular customer interactions and use that in defining our new models,” said Allan Robertson, Aspera Mobile MD.
“In relation to the F40 flip phone, we know that there is a sizeable market segment resistant to adopting smartphones.”
“So, with that in mind, our Easy range of phones like the F40 give the best possible experience to these users, through practical and fresh design, simplicity of use and affordability.”
When commenting on the successful sales figures of its new devices, Robertson offered a slightly different take, saying: “For the Jazz 2, we recognised that not everybody can spend $500, $1,000 or more on a smartphone, but critically, nor should they have to”.
“With the Jazz 2, we put together a product aimed at the entry-level and low-affordability users,” Robertson continued.
“It offers Android Go, Google Play Store with all of its applications, GPS, Wi-Fi, dual 4G SIM cards, and much more for just $99.”
“So, as we always do at Aspera, we placed significant importance on addressing the needs of certain market segments, rather than competing high-end and high-cost, head-to-head with the likes of Apple and Samsung.”
Aspera Mobile has been growing for the past several years now, which is a fact that Robertson acknowledges is down to several factors.
“Firstly, our customers support the fact we are Australian-owned, and they enjoy being taken care of by a local support team,” Robertson said.
“Our products offer something different, with most of the big brands offering ‘me too’ mid to high-spec smartphones.”
“Focusing on customer needs that haven’t been met by other manufacturers and offering cost effective solutions is what we do well.”
Aspera Mobile phones are sold in a number of large retailers including Big W, Harvey Norman and Bing Lee, as well as in Caltex and Puma service stations, Bay Audio and Retravision.
Online options to purchase Aspera Mobile devices include Mobileciti and Amazon.
“Our customers want a practical solution, based on good functionality, value for money and local support,” Robertson said.
“Our product evolution is aimed at giving them progressive choices, for instance, moving from an Easy flip phone into a suitable entry-level smartphone, or simply moving from 3G to 4G and keeping the Easy phone style.”
An aspect of the business that Robertson has pointed to as something he is most proud and invested in has to do the company’s support department.
“Our support is a real positive point of difference for us. Our customers love communicating with someone locally, be it via email or on the phone,” Robertson said.
“Most calls are answered on-the-spot with less than 20% being put on hold.”