Are Oppo & Realme Victims Of Anti China Buyers? As They Move To Catch Discount Site To Try And Sell Products
Oppo has moved to selling their recently launch A91 smartphone on Catch a discount web site owned by Wesfarmers only days after it was launched, this is a site used by distributors and brands to shift slow selling or run out stock.
The move comes as Australian consumers and local Councils blame China for the recent COVID-19 epidemic with a groundswell of anti China sentiment sweeping social media networks and Chinese brands such as Huawei, Oppo, Realme and Hisense.
The Chinese Company who own Oppo which they claim is a premium brand and Realme, a brand introduced specifically to get the Company into the value smartphone market in Australia, are also facing problems generating traffic to their Realme website in Australia with their Oppo brand also failing to attract buyers at mass retailers, this has resulted in the move to use discount web sites.
BBK Electronics who own both the Oppo and Realme brands is using the cheap Oppo branded device in an effort to take market share away from the likes of Alcatel and Samsung who dominate the discount market. The move to using an Oppo product in this category is because their Realme offering has failed to attract market share after carriers Vodafone, Optus and Telstra rejected the Realme offering.
Another problem according to observers is that neither Realme or Oppo have the brand clout, Oppo in the premium market or Realme in the discount market to be successful.
Another problem faced by the Chinese Company face is that following the Coronavirus epidemic consumers are moving away from Chinese branded products blaming China for spreading the original virus.
Earlier this week Councillors in the regional New South Wales city of Wagga Wagga voted this week to cut ties with Kunming – a provincial hub of 6.3million in China’s southern Yunnan province.
The motion to sever the 22-year relationship was put forward by councillor Paul Funnell, who said the city was part of a regime that ‘lied to the world’ and ‘brought death and destruction across the world with COVID-19.’
According to sources BBK Electronics are taking each way bet by moving to engage discount sites over mainstream retailers such as JB Hi Fi who are experiencing record growth online due to the COVID 19 epidemic lockdown.
The Realme brand, which is big in India, was launched last year in Australia was rejected by several retailers and at the time ChannelNews raised concerns that the Realme launch devices were not certified for the Australian market.
Realme and Oppo management did not deny these claims.
Recently Oppo has tried to break into the sub $500 market dominated by TCL with their Alcatel range of smartphones.
Now they are going to have to compete with a new $499 highly specked TCL10L device which several mainstream smartphone retailers are set to range in Australia. The TCL 1o range is already getting rave reviews in the US market after it was introduced at CES 2020.
PC World in the USA said of the new TCL 10 Pro model which is currently being launched in Australia, “Even before you flip them over to see the quad cameras, there’s no mistaking their premium feel. The 10 Pro’s display is more at home in a thousand-dollar phone than a US$450 model, with a camera notch and an immersive curved edge-to-edge design with barely-there bezels.
They added” The display is more than a nice design: TCL leverages its “NVTVision” tech “to produce nearly accurate colours and enhanced image and video quality to produce nearly accurate colours and enhanced image and video quality.” It also means it’s Netflix-certified to stream HDR10 content. TCL calls it their “differentiator,” and it certainly made a strong impression during our time with it.”.
Oppo and Realme have not commented on their move into the discount online market.