New data made available by Consumer Intelligence Research Partners indicate that Apple‘s US sales numbers were driven by the four iPhone 12 series models, which accounted for 61 per cent of the overall sales in the first quarter of 2021. The four iPhone 12 models are the iPhone 12, iPhone 12 Pro, iPhone 12 Pro Max, and the iPhone 12 Mini.
Performance data for this particular series of iPhone reveals that the classic iPhone 12 model had the highest sales numbers among the four models. The smaller iPhone 12 Mini accounted for the lowest number of units sold within the period. The iPhone 12 Mini has not hit its pre-release targets and has not been overly popular with buyers in the US.
The sales trajectory showed a shift away from the more expensive and newer iPhone 12 series to the less expensive iPhone 11. This resulted in a decline in the average selling price to US$847 from its December 2020 average of US$873.
The iPhone 11 smartphone retained individual honor as the highest-selling Apple model, as was also the case in Q1 2020. The impressive and hugely popular Phone 11 grossed about 24 per cent of the overall Apple smartphone sales, after a seeming lull in sales in the aftermath of the launch of the iPhone 12 series.
The iPhone 11 has had an outstanding performance against its more endowed successors, including the iPhone SE, iPhone 12 series, and the iPhone XR. It was a mixed bag for the iPhone SE and XR models in the three months ending in March 2021. While the iPhone SE declined from its Q4 2020 market share, the iPhone XR performed better.
