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Apple’s New Studio Display Struggling, Should They Start Selling Networking Again?

Apple’s new monitor is struggling and is seen as being over price with one leading publication calling for a return of Apple networking in an effort to bolster their PC offering.

Leading US business operation Bloomberg claims that while Apple’s new Studio Display is overpriced, lacks key features like ProMotion and has a bug that makes its webcam look like it’s from 2007, the fact that the company is once again making monitors is a great thing for the Mac platform.

PC’s have been a problem area for Apple, the MacBook Pro dropped key ports, added a confusing touch Bar, and sacrificed performance in favour of a thin design.

The Mac Pro was a disaster for professional users, and key models such as the Mac mini and MacBook Air hadn’t been updated in years.

Just as worrisome was Apple backing away from its Mac peripherals: The company stopped making external monitors and Wi-Fi routers.

Now there is a call to bring back a range of Wi Fi products in an effort to stimulate their struggling product offering.

Back in 1999 Apple released the AirPort Base Station the iBook laptop which was another Apple flop.

The concept behind the first AirPort was simple, Steve Jobs showcased Apple’s new AirPort Wi-Fi on an iBook for the first time by pulling it through a hula hoop—showing that the computer was surfing the web with no cables attached.

Instead of plugging the Ethernet cable into the computer, you attach it to the AirPort and the device provides Wi-Fi for your home a lot like what we have today.

The line-up included a low-end version called the AirPort Express and a high-end model named the AirPort Extreme, as well as the AirPort Time Capsule, which embedded a hard drive in the router for wireless Mac backups.

Then in 2016, Apple dumped their Airport offering then in 2018 it’s routers.

Now when you navigate to Apple’s old AirPort website, you’re referred to three Linksys mesh routers with HomeKit. Linksys is owned by Belkin which in turn is owned by Foxconn who manufacture millions of Apple products.

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