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Apple WWDC: Partnership For Apple AI, Musk Claims He Will Ban Apple Devices If It Goes Ahead

Apple has unveiled several new products at their Worldwide Developers Conference (WWDC) event overnight, as they look to gain lost market share across multiple categories, among the announcements was their highly anticipated artificial intelligence strategy which is based around a relationship with ChatGPT-developer OpenAI.

Apple claims that their Intelligence offering focuses on upgrading Apple’s existing apps and operating systems with AI to make them more useful rather than splashy-but-controversial features like image, video and text generation.

Bloomberg is claiming that Musk will ban Apple Devices If OpenAI Is integrated into Apple’s iOS.

“That is an unacceptable security violation,” the Tesla (TSLA.O), opens new tab CEO said on a post on X.

“And visitors will have to check their Apple devices at the door, where they will be stored in a Faraday cage,” he said on the social media platform.

Earlier in the day, Apple announced a slew of AI features across its apps and operating platforms and a partnership with OpenAI to bring the ChatGPT technology to its devices.

Apple said it had built AI with privacy “at the core” and it would use a combination of on-device processing and cloud computing to power those features.

Apart from updates to the operating systems of the iPhone, iPad, Mac, Watch and Vision Pro, the highlight was Apple’s plan to leverage the rapidly developing world of generative AI.

“Recent developments in generative intelligence and large language models offer powerful capabilities that provide the opportunity to take the experience of using Apple products to new heights,” Apple CEO Tim Cook said at the keynote before the official unveiling of Apple Intelligence, a personal intelligence system for iPhone, iPad and Mac.

Arch rival Samsung already has AI on their devices and Microsoft is pushing CoPilot.

Apple Intelligence features new AI-powered functions such as more intuitive interactions with the voice assistant Siri to help gather information across apps, rewriting emails and texts, one-click photo editing and text-to-emoji generation.

Apple’s personal intelligence gathering technology will be available in a beta testing mode as part of their new operating systems for iPhone, iPad and Mac coming in September.

Apple Intelligence will be available on the iPhone 15 Pro, iPhone 15 Pro Max, and iPads and Macs with M1 processors and later, it added.

Key to Apple’s offering is a partnership with OpenAI with ChatGPT integrated across its systems.

The Chat GPT chatbot could help answer questions that Siri is unable to handle and could also provide additional photo and document-understanding capabilities that Apple Intelligence does not yet possess.

In addition to ChatGPT, Apple said it intends to integrate other AI models in the future.

The move to partner over developing their own AI offering has come about because Apple was scrambling to adopt generative AI across their product range.

“Apple needed to deliver an AI story and Apple Intelligence should help placate nervous investors and reassure them that Apple is keeping pace with its rivals,” Ben Wood, chief analyst at CCS Insight, a London-headquartered industry research firm told Nikki Asia.

“The partnership with OpenAI for ChatGPT marks a new direction for Apple which has previously been reluctant to partner for core technology.”

“Arguably this sees Apple admitting its limitations given ChatGPT will kick in at a point where Siri is no longer able to help a user,” Wood added.

“This does open Apple up to some vulnerability as it has no control over OpenAI’s models but also provides a stellar headline AI partnership for the Apple ecosystem.”

Apple shares closed down nearly 2% Monday following the WWDC keynote.

“The cornerstone of the personal intelligence system is on-device processing,” Craig Federighi, Apple’s senior vice president of software engineering said.

The iPhone maker touted the privacy and security of Apple Intelligence and said it offers more transparency for users to verify if their information is used and by whom compared to other cloud-based AIs.

Apple is hoping that Apple Intelligence will boost iPhone sales, which have been sluggish for several months.Apple TV (Image: Sourced from Unsplash)

As for Entertainment there were not any key announcements other than what Apple’s AI offering will deliver.

Days after Netflix announced that they are dropping support for old Apple TV boxes AV fans were given the news that Apple is launching a tvOS 18 update, which is coming to Apple TV in the last quarter of 202 also announced 4K was 21:9 support for projectors, which begs the question what is Apple up to in the projector market.

21:9 is an extra-wide aspect ratio which most projectors are automatically set to. In the future the Apple 4K TV puck will be able to output a native 21:9 ratio. Also announced for Apple TV is an enhance dialogue feature which only works when sound is being output to a HomePod or HomePod Mini.

Enhance Dialogue will also work with HDMI-connected devices such as soundbars and TVs.

Also coming is ‘InSight’, which is a copy of Amazon’s ‘X-Ray that allows Fire Stick users to display movie information alongside a movie a TV series scene.


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