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Apple Watch Outruns Fitband

Apple has knocked Fitbit out of the top spot in the wearable tech market, according to the financial-conscious The Street Web news site.

It quotes a Strategy Analytics report as estimating that Apple shipped 3.5 million wearables in the first calendar quarter of the year, a gain of 59 percent from the 2.2 million units shipped in Q1 last year.

Apple unseated Fitbit, which shipped 2.9 million wearable tech products in the quarter, a decline of 36pc from the  4.5 million products shipped during the same period a year ago. Apple currently commands 16 percent of the global market for wearables, Strategy Analytics reported – and its watches cost a lot more than Fitbit bands.

Apple launched the second iteration of the watch in September. Strategy Analytics executive director Neil Mawston attributed the watch’s strong performance to “enhanced styling, intensive marketing and a good retail presence”.

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