Apple Slumps To 4th Spot In Smartphone Market Overtaken By Chinese Brand
Apple who is under scrutiny on several continents for their business practises has slipped to No. 4 in the global smartphone rankings while Samsung is still the market leader.
The bad news comes as the Company struggles to keep up with supplies of their new iPhone range.
The US brand has been overtaken by Chinese Company Xiaomi, while Huawei held onto second place.
The iPhone maker, who had recently trailed only Samsung and Huawei is facing problems in several markets according to research firm Gartner.
Apple’s achieved sales of 40.6 million iPhones in the quarter ending September represented just over 11 percent of the overall smartphone market.
Xiaomi, meanwhile, saw sales jump 35 percent over the quarter, taking a 12 percent chunk of the market with its 44.4 million devices sold.
Samsung kept a firm grip on its first place standing, nearly doubling Apple’s sales with 80.8 million smartphones sold. Despite seeing growth slow by more than 20 percent from last year.
According to analysts the new figures showed a reduced appetite for new phones during the pandemic, with sales down 5.7 percent from the same point last year. But Gartner senior research director Anshul Gupta is tipping the market to come back.
“Consumers are limiting their discretionary spend even as some lockdown conditions have started to improve,” Gupta said. “Global smartphone sales experienced moderate growth from the second quarter of 2020 to the third quarter. This was due to pent-up demand from previous quarters.”