Apple Reveals Its ‘Most Affordable’ iPhone SE, Starting At A$749
Apple has unveiled its second-generation iPhone SE, describing it as “the most affordable iPhone”. Pre-orders in Australia will commence from 10pm tomorrow (17th April), and pricing will start at $749.00.
The new iPhone SE features a 4.7-inch Retina HD display, Touch ID, Apple’s own A13 Bionic chip, iOS 13 software, and wireless-charging capability with Qi-certified chargers.
Like Apple’s previous cheaper iPhone models, the iPhone SE is built to withstand a little more wear and tear. It has an IP67 rating for water and dust resistance, giving it water resistance up to 1 metre for 30 minutes.
The True Tone display technology automatically adjusts the white balance to match the ambient light, promising a “more natural, paper-like viewing experience”. The display supports Dolby Vision and HDR10 playback.
Unlike the iPhone 11 Pro, the iPhone SE has a physical home button and a larger notch at the top.
The iPhone SE has just a single 12MP camera on the rear, which offers 5x digital zoom and Smart HDR. The camera can also shoot 4K videos, as well as 1080p HD and 720p HD video recording.
On the front, there is a 7MP camera, which also offers 1080p HD video recording, and auto HDR for photos.
The phone also comes with EarPods with a Lightning Connector, a Lightning to USB cable and a 5W power adaptor.
Apple has said the battery lasts about the same as the iPhone 8, with up to 13 hours video playback time (or 8 hours when streamed).
It will be available in white, black and Product Red, and consumers will be able to opt for 64GB ($749.00), 128GB ($829.00) and 256GB ($999.00).
Apple’s release of a more affordable iPhone is timely, as global markets enter recessions sparked by the COVID-19 pandemic. Brands such as Alcatel and TCL have introduced a series of ‘cheap yet premium’ smartphone models in recent weeks, which offer a much lower price point than the iPhone SE.
This will be the first time Apple sells one of its new iPhone models exclusively online, given that all of its stores outside China have been closed indefinitely as a result of COVID-19.
Apple’s main parts manufacturer Foxconn has also fallen on hard times. In March the electronics manufacturer reported its third year of falling profits, and they reportedly stopped recruiting new workers due to Apple’s shrinking orders.
However, it appears as though these issues have not prevented Apple bringing the iPhone SE to market. Apple is scheduled to release its Q2 financial results on the 30th of April, which will provide a clearer picture of how the COVID-19 pandemic has impacted the company’s sales.