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Apple Extends AppleCare+ Offer After Sluggish Sales

Apple has extended the timeframe for consumers to access its premium technical support offering, AppleCare+, reportedly due to a slowdown in sales. The initiative also seeks to lift digital services revenue during the coronavirus pandemic.

Reported by Bloomberg, retail and customer-support staffers were informed that customers can now subscribe to the premium ‘warranty-and-support’ program within 60 days of purchasing an Apple product. The window will reportedly extend to up to a year in the United States and Canada.

The premium technical support offering extends to products like the iPhone, iPad, Mac, Apple Watch and more, and offers and additional level of coverage above the ‘Apple Limited Warranty.’

Screen repairs for damaged iPhones often appear much cheaper when on the plan, and is a warranted value-add for accident prone consumers.

Offering consumers additional time to purchase AppleCare+ is tipped to increase sales of Apple’s digital services division, which has reportedly taken a notable hit during the coronavirus pandemic.

Bloomberg states staffers were informed that the extension would apply to customers who pay for the service in full, rather than installment-based payments.

Consumers will need to have their device assessed by an Apple retail employee to ensure it’s not damaged before purchasing the premium after-care plan.

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