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Apple Exec’s Under Fire Over over App Store Deemed “Illegal Monopoly” By Epic Lawyers

Apple’s top brass are under serious pressure in the case of Epic Games Vs Apple playing out in a US Court.

App store executive faced an avalanche of documents unleashed last week by an Epic Games lawyers who are claiming that Apple gouged app makers as part of a scheme hatched by Apple’s late co-founder Steve Jobs.

The antitrust trial is targeting the rivers of cash that Apple is generating from its iPhone and the digital storefront that serves as the exclusive outlet for people to install apps on the ubiquitous device.

With Apple taking up to 30% of the revenue generated by the apps several app developers have turned on Apple claiming their operation is a “monopoly”.

Epic, the maker of the popular Fortnite video game, contends Apple’s insistence that apps to pay a 15% to 30% commission on transactions has turned into illegal monopoly that that should be blown up so other options can be offered on the iPhone, iPad and iPod.

Apple so far has mounted a fierce defence of its so-called “walled garden,” in part by highlighting evidence that its app store commissions and practices mirror those of major video game consoles such as PlayStation, Xbox and Switch that Epic has embraced.

Matt Fischer, who has been running the app store since 2010 is in the dock with Epic lawyer Katherine Forrest repeatedly asked him to review e-mails and slide presentations revolving around the app store’s finances, concerns about fraudulent activity and complaints about Apple highlighting its own services in the search results in the app.

A November 2010 slide presentation showed that the app store already had generated $2.1 billion in billings — far more than Jobs envisioned when he came up with the idea in 2008, a year after release of the first iPhone.

Not long after the app store opened, Jobs speculated that it at most might become a $1 billion business. “We don’t expect this to be a big profit generator,” Jobs said in an interview that Fischer shared with his team in July 2018 as a reminder of how far the app store had come since its inception.

Epic contends app store’s unexpectedly fast start prompted Jobs, who died in August 2011, to shift gears and draw up a new strategy to trap iPhone users by building the walled garden around the device and the app store. Fischer told Forrest that he never heard of such a plan, although he conceded it was possible the strategy was created before he took over management of the app store and was never told about it.

Apple has never revealed how much money it makes from the app store, but estimates have pegged its annual profit at $15 billion to $18 billion. The Cupertino, California, company has disclosed that it has invested more than $100 billion in the iPhone and its supporting software, including the app store, to help support its argument that Epic simply wants to freeload off its innovations by evading commissions that have been in place for more than a decade.

Epic also tried to cast doubt on one of Apple’s justifications for forbidding other app stores on the iPhone. Apple says its walled garden and commissions help protect consumers against malicious activity that could defraud them and invade their personal privacy.

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