Apple Dumps Samsung For LG OLED
Apple and LG are joining forces with the South Korean company supplying OLED screens for top-end iPhones, reducing Apple’s smartphone costs and cutting ties with Samsung.
According to Bloomberg, LG will be supplying between 2 million and 4 million units helping Apple gain leverage over Samsung with price negotiations.
Samsung has been the sole supplier of OLED screens for the iPhone X. The deal was made in April last year with the Californian company ordering 70 million display units from its rival.
The Samsung OLED screen is one of the reasons why the iPhone X has the $1,579 price tag. Because of this price, customers – including Apple loyalists have been up in arms with some even going as far as abandoning the company altogether.
This deal between Apple and LG helps both company with the US company able to buy ‘significant volumes’ from the Korean company, who is in dire need of revenue as LCD prices drop.
LG screens will be used in this year’s phone which are slated to be unveiled and released in September.
Apple is predicted to have all OLED iPhones for its 2019 line-up with KGI Securities analyst Ming-Chi Kuo saying those models will have ‘ground-breaking’ features.