Publishers are reportedly considering blocking Google’s AI systems over growing concerns that AI-generated search summaries are reducing website traffic and advertising revenue.

According to reports, Reddit is reviewing its relationship with Google, despite having a major content licensing agreement worth around US$60 million per year, that allows Google to use Reddit content for AI training.

The issue centres around Google AI Overviews, which provide AI-generated answers directly within search results. The problem for publishers is that this function potentially reduces the need for users to click through to the original websites or the publishers.

There are a number of publishers reportedly examining the issue and exploring their options, namely Reddit, USA Today, Reuters, Politico, The Economist and People Inc.

USA Today has reported a significant decline in Google referral traffic and is reportedly considering restricting Google’s access over concerns that the AI summaries are undermining the traditional search-driven publishing model.

The traditional model for digital media businesses relies on advertising, as measured by site traffic. Publishers argue this model is being disrupted as Google is using its content to power AI answers while reducing the number of visitors sent back to the original publishing sources.

The dispute represents a major shift in the relationship between technology platforms and content creators. Publishers are reconsidering whether visibility on Google Search continues to be worth providing unrestricted access to their content.

According to Google, however, its AI summaries still send traffic to publishers, with the company arguing website owners have controls over how their content is accessed and used.

A broader industry concern is being brought into view, that AI search could disrupt the digital advertising ecosystem, where publishers have historically relied on search rankings and clicks to generate revenue.

For technology companies on the other hand, the issue highlights a growing conflict over AI training data, content licensing and the economics of online information, particularly as platforms continue to race toward building AI-powered search.