Apple has formally pledged to offer consumers better information to about the impact of software updates on phone performance following the infamous “batterygate” saga.
The UK’s Competition and Markets Authority (CMA) raised concerns about Apple’s poor practises which were in violation of consumer law in the country.
Apple had to replace 11 million iPhone batteries in an exercise which cost the company millions of dollars, in addition to being fined for its software updates which slowed down older phones.
Apple denied that the software updates which slowed down older phones were done to intentionally encourage consumers to purchase a newer model.
However, the UK regulator posited that consumers may have attempted to repair or replace an older model of an iPhone following a software update.
Additionally, it said consumers were not fully informed that the devices’ batteries could degrade over time.
Apple has now made a formal commitment to be more transparent on the potential effects of software updates.
Particularly if it is expected to “materially change the impact of performance management on their phones”.
The tech company has also promised to provide easily accessible information regarding battery health — including how to maximise battery health — and unexpected shutdowns.
It will provide this for current iPhones in circulation and all future devices.
Batterygate marred the reputation of the iPhone brand and likely contributed to the dip in iPhone sales globally.
Apple has refocused its efforts on services, notably its upcoming content streaming service Apple TV+, and bringing the Apple TV app and Airplay 2 to Samsung, LG and Sony smart TVs.
If Apple fails to fully comply with the CMA’s provisions, the company can be brought to court.
