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Apple iPhone Sales Still Struggling

Apple is facing a downward trend in the uptake of iPhones among US users with the numbers shipped in Q1 down two per cent.

Analyst Consumer Intelligence Research Partners (CIRP) says the quarter ending March 2019 recorded the US iPhone use base at 193 million units, compared to 189 million units at the end of the December quarter.

CIRP said the US installed base of iPhones continues to plateau due to slowing unit sales and longer ownership periods. CIRP said growth in the number of US iPhones has flattened considerably.

The researchers added that 12 per cent growth is still good, but investors have grown accustomed to quarterly growth of 5 per cent or more, and annual growth of almost 20 per cent.

CIRP said investor demands place greater pressure on Apple’s determination to sell other products and services to the installed base of iPhone owners.

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