Apple & Amazon Set To End Streaming Standoff
Apple and Amazon have reportedly come to an agreement that will soon see Amazon’s video streaming app available on Apple TV.
The two companies appear to have come to a mutual arrangement which will also see the Apple TV sold through Amazon once again.
In October 2015, Amazon made the decision to stop selling the device as well as Google’s Chromecast because, as CEO Jeff Bezos explained last year, Amazon is not interested in selling devices that are incompatible with Prime Video:
“We want our player, our Prime Video player, to be on the device, and we want it to be on the device with acceptable business terms. And so, you can always get the player on the device; the question is can you do so with acceptable business terms. And if you can’t, then we don’t want to sell it to our customers, because they’re going to be buying it thinking they can watch Prime Video and then they’re going to be disappointed. And they’re going to return it,” Bezos said last year (via Recode).
Due to Amazon’s strong presence globally, the Prime Video app could potentially roll out simultaneously in multiple countries, including Australia after the launch of the video streaming service locally late last year.
The Prime Video app for Apple TV is estimated to launch this Winter, while no specific date has been given for Apple TV’s return to Amazon.