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AMD Throws Down Product & Pricing Gauntlet At Intel, New Gaming Initiatives

AND flexed their muscle at Computex in Taiwan with Intel’s archrival rolling out its first 7nm Navi consumer GPU’s which the processor Company claims is already attracting interest from PC gaming machine manufacturers they have also moved to slash prices up against Intel.

In Australia consumer electronics retailers are already stocking new gaming machines featuring AMD processors.

Acer is the latest manufacturer to add the latest AMD Ryzen chips to its notebooks, updating its Nitro 5 gaming laptop along with the thin-and-light Swift 3.

The current Nitro 5 lineup features models with Ryzen 5 2500U processors, but the refreshed versions can be configured with Ryzen 7 3750H CPUs. Like the Ryzen 5 configurations, the new laptops feature Radeon RX 560 graphics and 15.6-inch 1080p full HD displays.

AMD officials at Computex are keeping details of their new offering to themselves.

“To be a technology leader, you have to make big bets,” said Lisa Su, AMD’s chief executive, speaking at her first Computex keynote. AMD’s biggest bet was in developing its chips for 7nm, and those bets are beginning to pay off she said.

The Radeon RX 5000 series cards is the name of the new lineup, and the first featured card is the RX 5700, a mid-range offering that will go toe-to-toe with NVIDIA’s RTX 2070 GPU.

At this point, the Radeon VII keeps top billing for the company.

AMD is officially calling its new architecture RDNA, or Radeon DNA.

What the Company is saying is that consumers can expect 25 percent better performance-per-clock and 50 percent faster performance per watt with the new architecture, compared to its older Graphics

Core Next technology. In addition to being the first 7nm consumer video cards, the Radeon RX 5000-series will also support PCIe 4.0 and fast GDDR6 memory. In a brief on-stage demo, we saw the RX 5700 go against NVIDIA’s RTX 2070 in Strange Brigade, where it emerged victorious by about 10 percent.

AMD says the Radeon RX 5700 cards are expected to go on sale in July.

In what appears to be a direct attack on Intel’s pricing structure AMD has said that the Ryzen 9 3900X CPU is set to be 60% cheaper than their archrival Intel’s nearest competitive product.

Su said the 12-core Ryzen 9 will have a boost clock of 4.6GHz with a base clock of 3.8GHz.

The Ryzen 9 3900X will also pack in 70MB of cache and cost just $499.

In comparison archrival Intel wants $1,199 for its 12-core Core i9-9920X.

Experts are claiming that Intel’s core-count per dollar value looks even worse when you consider that AMD claims the Ryzen 9 3900X will outperform it by 14 percent in single-threaded tasks in Maxon’s new Cinebench R20 and 6 percent in multi-threaded tasks. It’s not just Cinebench R20 either. During the keynote, Su showed the Ryzen 9 3900X throwing down with $1,199 Core i9-9920X in a Blender demonstration too.

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