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Amazon Stops Buying Google Ads, Feud Continues

Recent reports say Amazon has stopped buying a product listing ads on Google, keeping their feud alive and well.

According to Bloomberg, US marketing firm Merkle Inc spotted the move through its analysis of Google shopping ad data it tracks for its client.

In a post, Andy Taylor, Merkle research director says, “While it’s not uncommon for competitors, including Amazon, to disappear from an advertisers’ Auction Insights reports for a day or two at a time as a result of the natural day-to-day fluctuations in the auctions driving traffic, the widespread vanishing act observed over the last week point to Amazon itself pausing its Shopping campaigns.

“This comes after its Shopping presence began to wane at the end of Q1.”

Taylor says Amazon would have spent close to US$50m a year on these ads creating a financial problem to what was a reliable piece of income for the search engine giant.

Bloomberg says this move will affect the top results on a Google page where online retailers pay to have their products show in the shopping results when consumers search for a particular item. This shopping result can be seen above.

Reports say Amazon began bidding for these product listing ads in late 2016, going up against retailers like Walmart and Best Buy who also try and get their hands on these ads for particular items.

This Shakespearean like feud has been bubbling for a while now with Amazon and Google competing over their respective smart speakers, the Echo and Google Home trying to own the market. Late last year, Google blocked YouTube from Amazon streaming platforms like Fire TV.
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