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The Feud Lives On: Google Blocks YouTube From Amazon Products

The feud between Google and Amazon is back in the spotlight again after Google moved to block YouTube from Amazon streaming platforms such as Echo Show and Amazon Fire TV devices.

From today YouTube will be blocked on the Echo and from January 1 YouTube won’t be available on Fire TV.

A spokesperson for Google says, “”We’ve been trying to reach agreement with Amazon to give consumers access to each other’s products and services. But Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make Prime Video available for Google Cast users, and last month stopped selling some of Nest’s latest products. Given this lack of reciprocity, we are no longer supporting YouTube on Echo Show and FireTV. We hope we can reach an agreement to resolve these issues soon.”

Engadget says the two have been trying to create a more beneficial relationship but it is taking a while.

Google has been wanting its smart speakers on Amazon but the online shop does not want a conflict of interest between the Google Home and its Alexa products. Amazon stopped selling the Google Chromecast in 2015 with Amazon CEO Jeff Bezos citing a lack of acceptable terms.

This fierce rivalry has been brewing ever since both company’s have launched smart speakers in the past year.

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