Amazon has introduced a new Alexa+ feature that allows Fire TV users to jump directly to specific movie scenes using natural language voice commands, eliminating the need to manually scrub through films on Prime Video.

The feature, which Amazon previewed at its September Devices and Services event, enables viewers to describe scenes, quotes or character actions to instantly access that moment in a film.

Users can say commands like “Jump to the card scene in Love Actually” or request specific dialogue without naming the movie title.

For example, saying “Jump to the scene when John McClane says ‘come out to the coast, we’ll get together, have a few laughs'” will automatically start playing that exact moment from Die Hard, even without mentioning the film’s name.

The technology leverages “visual understanding” and captions to analyse scene content, processing information through Prime Video’s existing X-Ray feature.

Built on Amazon Bedrock, the system utilises large language models, including Amazon Nova and Anthropic Claude, to power its scene recognition capabilities.

Amazon has already indexed tens of thousands of scenes across thousands of Prime Video movies, including titles available for purchase or rental.

The company plans to expand coverage to additional films and television shows in the coming months.

The feature works across Prime Video’s entire catalogue, which in Australia includes content within the Prime membership (starting at A$9.99 monthly) as well as rental and purchase options ranging from A$4.99 to A$34.99 depending on title and quality.

While the technology showcases advanced AI integration, its practical adoption remains uncertain.

Traditional film viewing typically involves watching from beginning to end, and viewers seeking specific scenes already have alternatives like YouTube for quick access to memorable moments.