Fierce retail competitors Amazon and Best Buy have called a temporary truce collaborating on a line of next generation Fire TV Edition smart TVs.
The partnership will see Best Buy launching more than ten 4K and HD Fire TV Edition models from Insignia and Toshiba around mid-2018.
Ever since the launch of Amazon, all retailers not just consumer electronic businesses have been struggling with the popularity of the online service with dwindling sales and to some extent closing down stores.
Speaking to the Wall Street Journal, Jeff Bezos, Amazon CEO notes the rivalry between the two but says this deal is only possible “because we trust each other”.
Rivalry aside, these two companies have worked together in the past with Best Buy selling Amazon products like the Kindle and Amazon Echo range but nothing to this extent.
Bezos says, “Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level.”
Best Buy claims this partnership is an example of the consumer electronic retailer’s role in working with the world’s foremost technology companies, helping to commercialise their innovations and bring them to life for the consumer.
The WSJ reports six years ago Best Buy was close to shutting its doors completely but after focusing on its e-commerce stores and price matching with Amazon it has survived the volatile market.
Best Buy has more than 1,000 brick and mortar stores across the USA.
Currently Amazon Australia only stocks the Fire TV stick, similar to a Google Chromecast.
