ALDI & Kogan Cash In On Cheap SIM Plans
Latest research from tech analytics firm, Telsyte, has revealed Australians’ demand for ‘low cost’ mobile phone plans is booming, with operators such as ALDImobile, Kogan and amaysim nabbing “top performing” spots.
Telsyte’s Australian Mobile Services Market Study (FY2017) found that MVNOs (Mobile Virtual Network Operators) are re-emerging as growth leaders in the first half of 2017 – boasting over 200,000 new ‘services in operation’ – beating the likes of Optus, Telstra and Vodafone.
The analytics firm has revealed the local mobile services market has grown by 444,000 (during the first half of 2017) notching 33.7 million connections.
Telsyste’s latest research displays the average Australian’s state of mind, with ‘price’ and ‘value’ overtaking ‘network performance’ as the most important factor when choosing a mobile services provider.
Telsyte Senior Analyst, Alvin Lee, forecasts that the local mobile services market will continue to intensify “in this pre-5G period”.
Respondents of Telsyte’s recent survey affirm the two biggest reasons for changing their mobile phone providers were; price and promotions.
Telstyte reveals that at current, over half of the nation’s handset plans are one non-contract plans. Only 15% of Australians which have left their contract plans in the past five years, have returned back to the commitment.
The firm claims that re-contracting of premium smartphones (such as the iPhone X and Samsung Note 8) will likely aid MNOs fight back in the second half of this year.
Telsyte predicts up to 65% of iPhone sales in the second half of 2017 will be through mobile phone contracts, compared to about 50% – concerning the iPhone ‘S’ models – in former years.
Following TPG’s recent announcement about its plans to roll out a fourth Australian mobile network, Telsyte’s research reveals Australians are quite receptive to a new entrant – 2 in 5 Aussies (16 years+) state they would consider moving to TPG’s new network when ready.
Despite this, Telsyte forecasts that it “will be difficult” for TPG to reach 1 million services in operation, within two years of launching its network.