HTC Partners With Supermodel Jourdan Dunn To Kick Off INK Campaign
The INK campaign will see individually created celebrity body art designs engraved onto a limited run of HTC’s flagship M9 handsets, with Dunn appoint HTC’s first global INK ambassador.
Dunn’s design, created with celebrity tattoo artist Cally-Jo Pothecary, will be engraved onto the back of a series of limited edition M9 handsets.
“The HTC INK campaign seemed like a fun way for me to showcase the inspiration behind my own body art and share my love of design,” Dunn stated of her involvement in the campaign. “I’m proud to be part of HTC’s campaign and am excited to see people around the world with my creation on their HTC One M9.”
HTC states of the design:
“The open hand and eye symbolise the need for protection and strength, whilst still being open and approachable in personality and style. The natural leaf-elements and patterns around the outside of each visual reflect the growth in creativity that she is feeling at this time, whilst the sun and moon together indicate balance and harmony in her character.”
HTC unveiled the M9 earlier in the year at the Mobile World Congress in Barcelona, launching its latest flagship in Australia towards the end of March.